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AlphaTauri Name Secured for the Future; Red Bull Remains Partner
Good news for fans of the Italian squad: the AlphaTauri name will definitely be retained, and the partnership with Red Bull's namesake clothing brand continues as normal.
By Michael de Vries - 2026-07-14T08:13:45.000Z - 1 min read
The Formula 1 grid will continue to feature a team named AlphaTauri in the coming years. The international motorsport federation FIA has officially confirmed that the current team name will be retained, putting an end to speculation regarding a potential name change.
Unsurprisingly, this decision also preserves the connection with the clothing brand AlphaTauri, a unit of the Red Bull group. The fashion label remains the team's official partner, continuing its long-standing association with the racing division.
This provides both the commercial department and sporting management with much-needed clarity and stability. The team can now focus entirely on track performance without the distraction of naming issues.
The continuation of both the name and the partner relationship underlines Red Bull's ongoing strategy. The energy drink giant continues to leverage the link between its various brands and Formula 1.