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F1 Sponsor Heineken Creates Ultimate Season Ticket
Inspired by an F1 fan who spent his savings attending past races, sponsor Heineken has launched an exclusive season ticket granting one lucky winner and a friend access to every Grand Prix for a year.
By Lesley Bakker - 2026-07-14T13:00:03.000Z - 1 min read
Brandon Burgess, an avid Formula 1 fan, decided to take his passion to the extreme last season. He spent his entire savings to attend every Grand Prix in 2025, often on a tight budget. This commitment caught the sport's attention.
His impressive feat did not go unnoticed by Heineken, global sponsor of Formula 1. It sparked an original idea for the beer brand to build the ultimate fan experience, giving someone else the chance to follow in Burgess's footsteps with full comfort.
The result is a unique season ticket crafted from carbon fibre, giving one lucky Formula 1 follower and a friend access to every race next season. It offers the chance to experience all 2026 Grands Prix up close, turning a common fan dream into reality.
Burgess himself was surprised when he heard Heineken wanted to speak with him. Following his budget-friendly world journey, the sponsor approached him with an offer for an 'upgrade', recognizing his unconditional love for the sport in a special way.